Field to Fan

How to build a league-wide digital content ecosystem

Fan demand is maturing, with users calling for new ways to consume the sport they love. This has led to an explosion in investment from sports leagues and federations in building out their direct-to-consumer digital ecosystem. But managing the digital properties of dozens of teams, each with its own unique challenges and competencies, is no easy feat.

In this episode of Field to Fan, hear from Erin Gripp, Jonathan Schecter, and Benjamin Causse, who dissect the risks and rewards of a league taking ownership of its digital ecosystem by deploying a multi-tenant publishing platform.

The full recording of the original webinar is also available on-demand here.

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

The future is interactive: Increasing engagement in OTT with LiveLike and Deltatre

Watching a game is no longer enough for the modern-day fan. Engagement is 3-4x higher when viewers can interact with the content. Streaming providers not yet investing in interactivity and gamification are falling behind.

Join Miheer Walavalkar of LiveLike and Deltatre's Kieran Bresnan, in conversation with Deltatre’s Simon Farrant, to learn about what it takes to deliver a modern-day viewing experience.

Specifically, you'll learn:

• Specific use cases of how rights holders can introduce interactivity to a streaming experience – from influencer chats to live polling and more.
• How to convert passive viewers into engaged, loyal fans through interactive experiences – improving user acquisition and reducing churn.
• The benefits Deltatre and LiveLike's integrated over-the-top (OTT) video player and fan engagement platform can deliver.

The full recording of the original webinar is also available on-demand here: https://go.deltatre.com/future-interactive-engagement-ott-livelike-deltatre. 

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

The benefits of data ownership in soccer, with the Swiss Football League and Sportec Solutions

Roger Müller, Chief Media & Marketing Officer from the Swiss Football League (SFL), joins Hendrik Weber from Sportec Solutions (STS) and Simon Farrant from Deltatre to discuss how the SFL’s recent partnership with Deltatre and STS, and a revolutionary new approach to collecting and distributing official data, will benefit the league, its fans, and key stakeholders. 

The full recording of the original webinar is also available on-demand here: https://go.deltatre.com/benefits-of-data-ownership. 

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

The new horizons of immersive fan experiences, in conversation with SailGP

When SailGP surfaced in the world, it brought with it a new global championship featuring the world’s fastest sail racing. The objective? Grow the discipline's profile and attract (and maintain) new eyeballs in a very competitive sports ecosystem. 

In this episode of Field to Fan, Daisy Vollans, Head of Digital and Engagement at SailGP, sits down with our very own Jason Bradwell to discuss: 

- How to build a loyal fan-base by leveraging the sport's dramatic live shows

- The challenges of creating an immersive, fan-first experience within a growing sport – and how to overcome them 

- The use of live data to enhance on-screen graphics for sailing enthusiasts and newcomers alike 

 

All of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences. 

To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn. 

Building the map of strong brand vision and long-term strategies for a sports federation, with FIVB

Establishing a strong, fan-first digital strategy is now key to every sports organization in the world to meet the expectations of the 21st-century consumer. Bespoke fan experiences are the result of a long-term strategic approach that builds on the foundations of a strong brand vision. 

In this episode of ‘Field to Fan’, Jason Bradwell sits down with Motaseb El Bawab, Head of Digital at FIVB, and Deltatre’s VP | Video Experiences, Pete Burns, to discuss: 

- How the consumption habits of volleyball fans are changing in light of COVID

- How to align an organization’s wider brand strategy to elevate the role of digital

- The challenges FIVB faces in achieving and maintaining a global audience

- What engagement opportunities are unlocked for FIVB through an increased focus on digital

All of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences. 

To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

The Design Hustle: Why great design is key to business success

They say that content is king. But if that's the case, then design sits at the foot of the throne. 

For organizations looking to win, the days of considering design as simply something that looks nice are long gone. Today, getting design right can act as a real key competitive differentiator in otherwise crowded markets. From the identification of opportunities for product innovation to the definition of a solid product vision and strategy, a design hustle – a specialized squad of design experts who use a proven process to identify and solve problems in a structured and systematic way – can be the best ally.

In this episode of 'Field to Fan', our host Jason Bradwell talks to Deltatre's Richard Mills, Director (EMEA) | DESIGN, about the ideal architecture that supports great design, and how a dedicated Design Hustle can help businesses today to reach their objectives.

All of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences.

To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

Disrupting the digital horizon in APAC with Malaysia Basketball Association

“In Malaysia, there are the four ‘F’s’ - food, family, finance and free,” says Ben Ibrahim. And it’s this last F that the Head of Comms and Stakeholder Manager is seeking to tackle in the national mindset when it comes to expectations around sports consumption.

In the latest episode of Field to Fan, host Jason Bradwell sits down with the former TV Anchor and field reporter to uncover how the Malaysia Basketball Association is leveraging digital to build - and more importantly, monetize - its fan base amongst a new generation of sports lovers in the country. 

In the second half of the episode, Jason speaks to Michael D’Oliveiro, Commercial Director, APAC | Video Experiences at Deltatre, who shares his thoughts on Android TV and its growing relevance in the region with new opportunities arising because of the pandemic. 

All of this and more on Field to Fan, a production of Deltatre, the global leader in fan-first video experiences. 

To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.

Unlocking the true value of live sports data with the DFL and Sportec Solutions

We live in a world driven by numbers, statistics and algorithms. Sport is no exception, and over the past decade, data has become an increasingly important aspect of the viewing experience – plus an important driver of value for leagues, teams and broadcasters. 

In this episode of ‘Field to Fan’, Andreas Heyden, CEO at DFL Digital Sports GmbH & EVP Digital Innovations DFL Group, and Christian Holzer, Managing Director at Deltatre AG and Sportec Solutions – a joint venture between the DFL and Deltatre – sit down with our host Jason Bradwell. 

They discuss the invaluable role technology and data analysis has to play as sports restart following the COVID-19 pandemic; how organizations can benefit from live data; which challenges and opportunities await sports organizations in the near future. 

Later on, Tony Page, President DIGITAL and LIVE Divisions at Deltatre, joins the conversation to analyze what's on the horizon for technology in sports, as well as the key trends impacting sport production today. 

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. 

To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn. 

For more insights about Sportec Solutions, visit www.sportec-solutions.de. 

Embracing the new normal

Since earlier this year, video technology operators have had to re-evaluate their strategies and re-allocate their budgets in order to meet the demands of a world where there’s a lot less live sports content. 

In the very first episode of ‘Field to Fan’, Jason Bradwell is joined by Miheer Walavalkar, CEO at LiveLike, and Carlo De Marchis, Group Chief Evangelist at Deltatre, to discuss what the ‘new normal’ will look like for sports following the transition from a forced hiatus. They also talk about whether now is the ultimate time for operators to double down on eSports, and if TikTok is a viable long-term fan engagement channel.

Later on, Jason sits down with Asha Gopal, Deltatre’s Senior Product Manager, to unpack why it’s never been more crucial to understand your audience and how to take data ‘beyond the dashboard’ and transform it into actionable insights for sports OTT services. They also dive into the latest product to be released by Deltatre – mtribes. 

To learn more about Deltatre, visit our website, www.deltatre.com, or connect with us on Twitter or LinkedIn. 

For more insights about mtribes, visit www.mtribes.com.